Christa Carter

Christa is the Sales Operations Manager for Business Development at Palo Alto Software. She works to improve efficiencies for effective team operations. Christa is experienced in leading teams of seasoned sales professionals, and training others to sell with confidence. She is fascinated with the psychology of sales and learning how to effectively communicate with different personality types. Christa is a graduate of the University of Oregon.

Recent Posts

How to Sell Advisory Services With Confidence (and How Not To)

[fa icon="calendar'] Wed, Mar 28, 2018 / by Christa Carter posted in Packaging and Selling Advisory

As Geoffrey James so eloquently explains in this article, “Selling is the process of making dreams come true." And even though this is absolutely true (or maybe because of this), many accountants are still very uncomfortable with the notion of “selling." They find it off-putting, or difficult at best.

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Content, tips and best practice for accountants, CPAs and bookkeepers who offer Strategic Advising Services to small business clients.

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