Small Business Owners Seek Better Cash Flow Forecasting and a More Active Role from Their Accountants
The accountant is the best candidate to be a Strategic Advisor to their small business clients, as they have all the data required for this role at their fingertips. Indeed, we know that the number one reason small businesses switch accountants is because they were not receiving enough proactive services, or being provided with actionable insight to their financial data. In addition, businesses grow 30% faster when they actively plan, track against that plan, and adjust for growth.